Salad
Botanical laundry detergents
Within a year the whole brand was born. It started with brand platform development, naming and supervising all design processes, including identity and packaging creating. Important milestones were the website, branded merchandise and the presentation of the project at professional exhibitions.
Branding
The new brand had to simultaneously show a modern and scientific approach, the naturalness of the products and be a bit crazy - to build off a number of monotonous competitors and emphasize the boldness of the founders.
So we started with a joke.
This professional cleaning system consists of natural ingredients only: there are extracts of herbs, vegetables, fruits and berries. Figuratively speaking it's a liquid salad.
So we started with a joke.
This professional cleaning system consists of natural ingredients only: there are extracts of herbs, vegetables, fruits and berries. Figuratively speaking it's a liquid salad.
The whole product was also called as "botanical waters" to distance it from synthetic and eco-friendly half-synthetic detergents. And it worked. After the first professional exhibition everyone remembered the brand and wanted to try it, so we never spent a dollar for additional promotion.
