Böwe
Dry cleaners chain
I've been working for Böwe since 2009: 6 years inside an agency and then as a freelancer. Dozens of projects have been developed for them over the years. In the most recent one, I was responsible for refreshing the corporate identity, creating promotional posters for different services, packaging design for a line of products and a new website, for which I also wrote all the texts.
Promo posters
In 2014, Böwe did their latest corporate identity redesign (I also worked on it as part of Brenda Creative Studio team). It was so successful that it ran for almost 10 years without change. As part of that work, we designed promotional posters based on the illustrations: fun and friendly.
However, in 2022, the vector of Böwe's communication with clients changed, and the images needed to be tightened up to match it. So pictures became mature through using photos but still vivid and fresh.
However, in 2022, the vector of Böwe's communication with clients changed, and the images needed to be tightened up to match it. So pictures became mature through using photos but still vivid and fresh.
The basic graphic symbol for all advertising media has become a square, which can be seen in the logo - right up there in the O-umlaut.
The additional brand color has also changed: instead of the accent yellow, it is now crimson. It is used for promotional posters offering discounts and special deals.
Packaging design
In 2022, Böwe launched their own line of laundry products for washing clothes at home. The square was reflected in the shape of the stain remover wipes, and the liquid products were navigated using a different pattern inside an umlaut.
Website
The corporate identity redesign demanded changes to the website as well. While previously it was a showcase of promotions and seasonal services, now the site offers all the information about the company, cleaning technologies, a price list and a button to call a courier.
bowe.ru
bowe.ru
